Namaste!
I am Neera
I discover, design & build capabilities for businesses.
Through my work in strategy & design, I help organizations matter a little more in the world, by understanding the role they can play in culture and the hearts and minds of the people it wants to reach. I work on creative briefs, qualitative research and insights, product design, product positioning, and experience strategy. My impact often lies in the story, direction and narrative the organization wants to tell to the world.
Some awesome companies I've collaborated with:
My role as a researcher and designer
Research & design are collaborative processes with diverse disciplines and perspectives.
I am an inquisitive and empathetic mind aspiring to balance the goal of profit in businesses with equal considerations towards purpose, people and the planet. On a product team, I share the ultimate goal of discovering, co-creating, and building solutions for challenges.
As a researcher and designer, here are some things I specifically contribute:
Discovering
Very often, my time is spent
understanding behaviors and empathizing with the people we are designing for. Humans are at the centre of my process. I help product teams put humans at the centre of their process through user research methods and skills.
Co-creating & Refining
I love a good team workshop. There's just something about bringing the team together to - discuss progress, collectively address challenges and craft ideas - that I find rewarding. But, it is pivotal to affirm the idea. I create prototypes to test ideas for intuitive flows, efficiency and ability to complete tasks to help the team gain feedback and clarity on next steps.
Storytelling
“If history were taught in the form of stories, it would never be forgotten.”
For me, the process doesn't end at designing an amazing product. I make our product memorable by communicating & pitching the value, purpose, journey and future of the product.
My Toolkit:
