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Context (TL:DR)

We were asked by the Government of Canada Experimentation Team within the Treasury Board of Canada Secretariat(TBS) to explore creative and impactful ways to engage and enable executives to champion experimentation and innovation in projects. We proposed a digital channel that allowed executives to experiment outside of their comfort zone by eliminating the fear of consequence.

Role:

Methods:

Tools:

Scope:

Overview

The Project

The End Goal

The User

Tktk

Tktk

Tktk

The Problem:

The Background:

How might we

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The Industry:

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The Challenge:

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The Process:

Key Question:

User Research:

The Research In Numbers:

- Bullet

- Bullet

Research Goals:

1.

2.

3. 

Tktk

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User Quotes:

- Bullet

- Bullet

Findings:

1.

2.

3. 

Strategic Insights:

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link to miro - detailed view on interviews, surveys and research analysis

Revision of Problem statement:

From:
Problem statement 1

To:
Problem statement 2

Identifying/Categorizing user types based on findings and identifying their unique pain points, needs and gain points.

What to design (MVP)

Task flows:
Information Architecture

Learnings, Challenges, Feedback

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