Context (TL:DR)
We were asked by the Government of Canada Experimentation Team within the Treasury Board of Canada Secretariat(TBS) to explore creative and impactful ways to engage and enable executives to champion experimentation and innovation in projects. We proposed a digital channel that allowed executives to experiment outside of their comfort zone by eliminating the fear of consequence.
Role:
Methods:
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Scope:
Overview
The Project
The End Goal
The User
Tktk
Tktk
Tktk
The Problem:
The Background:
How might we
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The Industry:
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The Challenge:
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The Process:
Key Question:
User Research:
The Research In Numbers:
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Research Goals:
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Tktk
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User Quotes:
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Findings:
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Strategic Insights:
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link to miro - detailed view on interviews, surveys and research analysis