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Context (TL:DR)

We were asked by J&J to reimagine what a "predict and prevent" dominant healthcare system would look like. We proposed to J&J a Merger & Acquisition/Partnership program with 'Health in her Hue' for advanced birth outcomes and prevention of preterm births in African American women.

Role:

UX Researcher, UX Designer

Methods:

Interviews, Information Analysis, Sense-making, Desk Research, Synthesis, User Journey Mapping, Ideation, Rapid Prototyping, User Testing, Wireframing, Prototyping.

Tools:

Figma

Scope:

5 months

Overview

The Project

The End Goal

The User/Impact

Tktk

Tktk

Tktk

The Problem:

The Background:

How might we

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The Industry:

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The Challenge:

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The Process:

Key Question:

User Research:

The Research In Numbers:

- Bullet

- Bullet

Research Goals:

1.

2.

3. 

Tktk

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User Quotes:

- Bullet

- Bullet

Findings:

1.

2.

3. 

Strategic Insights:

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link to miro - detailed view on interviews, surveys and research analysis

Revision of Problem statement:

From:
Problem statement 1

To:
Problem statement 2

Identifying/Categorizing user types based on findings and identifying their unique pain points, needs and gain points.

What to design (MVP)

Task flows:
Information Architecture

Learnings, Challenges, Feedback

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